Principles of Marketing is an easy CLEP test to take. Each and every person has some kind of experience in marketing, you just haven't realized it! Each time you watch a commercial, turn on your computer and drive down the street you are experiencing marketing. This CLEP exam is about the role of marketing in our society and within an company. It covers consumer behavior and how they interact with the market, their buying behaviors, and demographics. It covers marketing mix, market research, international marketing and marketing strategy.
$35.97
Credits: 3
Difficulty: 2
Number of Questions: 100
Included in the Principles of Marketing CLEP Study Guide
What is Marketing?
Marketing System
The Marketing Opportunities
The Marketing Environment
Consumer Market and an Analysis of Buyer Behavior
Organizational, Reseller and Government Markets
Organizing For Marketing Efforts
Basic Objectives and Strategies
Marketing Organization
Types of Planning in Marketing
Planning and Marketing Mix
Tangible, Extended and Generic Products
The Product Mix Decisions
Channels of Distribution
Product Promotion Efforts
Price Determination
Marketing Effort Control
Sample Test Questions
Test Taking Strategies
What Your Score Means
Test Preparation
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