Principles of Marketing is an easy CLEP test to take. Each and every person has some kind of experience in marketing, you just haven't realized it! Each time you watch a commercial, turn on your computer and drive down the street you are experiencing marketing. This CLEP exam is about the role of marketing in our society and within an company. It covers consumer behavior and how they interact with the market, their buying behaviors, and demographics. It covers marketing mix, market research, international marketing and marketing strategy.
Number of Questions: 100
Included in the Principles of Marketing CLEP Study Guide
What is Marketing?
The Marketing Opportunities
The Marketing Environment
Consumer Market and an Analysis of Buyer Behavior
Organizational, Reseller and Government Markets
Organizing For Marketing Efforts
Basic Objectives and Strategies
Types of Planning in Marketing
Planning and Marketing Mix
Tangible, Extended and Generic Products
The Product Mix Decisions
Channels of Distribution
Product Promotion Efforts
Marketing Effort Control
Sample Test Questions
Test Taking Strategies
What Your Score Means
Testimonials for Pass Your Class - Principles of Marketing Study Guide
Just took the Management Information Systems DANTES Test today, got a 451 (Passing) I used your Study Guide. It was "Spot On" I also passed Principles of Management and Principles of Marketing test a few weeks ago too using your study guides. Just plain good stuff! in your guides, many thanks! -Mark M.
I have purchased two of your study guides and have achieved great results. I invested a minimum of time and money and easily passed both the Principles of Marketing and the Principles of Management CLEP tests. I give your product a hearty endorsement and will recommend your site to anyone interested in earning college credits. Are you planning on publishing a study guide for the Business Law CLEP anytime soon? If so, please let me know. I would rather wait for your study guide than risk wasting money on a different product. -David
I have purchased 2 of your study guides (Principles of Marketing and Human Growth and Development) to help me fill an upper division elective requirement for my degree. Your study guides are perfect for me and my study style. Thanks for your response and for your assistance with passing my tests. -Aristea W.
This item wonderful to help pass the CLEP! -Tiffany O.
AAA! Book Helped [Marketing]. I passed with no problems. -Frank M.